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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms.

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The value of loose connections on LinkedIn

Stephen Waddington

His thesis is that the size of a community is limited by the number of mouths that can be fed without rudimentary agriculture. There are academics, analysts, financiers, journalists and students. Cognitive scientist Philip Lieberman suggests that the number of relationships a human being can manage is between 30 and 50 people.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. The promise of continuity already has people cheering.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: .

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Work on what matters: the start of my social sabbatical

Frederik Vincx

Education, healthcare, agriculture, integration, The jobs that impact everyone around us. It is possible though to create solutions that help the community and that are financially sound. In the next twelve months I’m broadening my horizon to become aware of the problems in my community that need solving. Check, check, and check.