Agriculture Consumer Media Social Media 
5W PR
MAY 15, 2023
Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Wine brands can appeal to Gen Z consumers by supporting social causes.
Communications Conversations
MARCH 29, 2019
Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.
5W PR
APRIL 18, 2023
Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.
OnePitch
OCTOBER 20, 2022
On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.
Cision
JULY 11, 2017
A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Perhaps you have a widespread international pickup to consider.
Cision
JULY 19, 2016
I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How has the PR industry changed over the years? What has stayed the same?
Cision
JULY 14, 2016
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,
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