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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Daria launched Steigman Communications in 1989. From temp to small business owner. Solo PR Pro No.

Meeting 98
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications. Not sure where to begin?

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Strategic Collaboration: Creating Meaningful Connections

PRSay

I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. Over the course of the last few years, but specifically at time of launch, our marketing and communications teams created multiple opportunities for our employees and customers to interact and get to know one another. The short answer?

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How do you create brand communication on a global scale?

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Behind the Headlines With Lauren Kaufman

Cision

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. We like to see entry-level resumes with some experience in the communications area.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

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