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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can also use eco-friendly packaging and communicate their sustainability practices to customers. That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Daria launched Steigman Communications in 1989. From temp to small business owner. Solo PR Pro No.

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Standing Out Among Plant-Based Beverages

5W PR

Companies can attract these consumers by communicating the health benefits of the products. This includes using regenerative agriculture practices and renewable energy in production. A clear mission statement and messaging that communicates the company’s values and differentiates them from others is also crucial.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. measurePR Recap (April 2017): Measuring Financial Communications. MeasurePR. — @Serena (@Serena) April 13, 2017.

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Universal Accreditation Board Welcomes National Association of Government Communicators

PRSay

Universal Accreditation Board (UAB) members are very excited to welcome the National Association of Government Communicators to the now nine-member consortium of public relations professional organizations. One of the most fulfilling professional affiliations I’ve had is serving on the Universal Accreditation Board.

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Meet the Media – Rick Bacigalupi

Landis PR

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

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