The Hoffman Agency
AUGUST 23, 2022
From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. Working at Hoffman is exciting, rewarding and real.
5W PR
SEPTEMBER 20, 2023
Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.
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5W PR
FEBRUARY 22, 2024
Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.
Ishmael's Corner
DECEMBER 23, 2014
Everyone perceives advertising agencies as creative. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity.
The Hoffman Agency
JULY 8, 2019
So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands? As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.
The Resolution Blog
OCTOBER 15, 2019
Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?
Sword and the Script
JUNE 18, 2019
22) “I am a storyteller and I look out for people.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 63) “I am a storyteller.”. 115) “Advertising.”.
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