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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

Meeting 131
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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100
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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Furthermore, print resonates better with Brazilian audiences. 5 Tips from Our Media Relations Expert in Brazil. counterparts.

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6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Think the way the media think. Print magazine? Avoid the frustration of being shut out by getting a good handle on media timing. It’s likely to backfire. The ill-timed pitch.

Pitching 149
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150
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Meet the Media – Dan Rosenheim

Landis PR

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98