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What is Thought Leadership?

Landis PR

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

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Navigating the Media Landscape: A B2B Tech PR Blueprint

5W PR

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. They crave a variety of engaging formats.

B2B 78
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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

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The Top 50 Social Media Influencers on Twitter

Cision

Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Click here for our free live-streaming white paper! CEO of Evolve!

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What’s the New “Norm” for B2B Marketing?

Shift Communications

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Does your white paper offer provocative new viewpoints on an industry topic?