5W PR

MARCH 29, 2021

They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on passers-by and valuable until cars replaced carriages and dashboards moved inside to display instruments for drivers. PR professionals who craft data-driven strategies will find three dashboards helpful.

Analytics 88

Analytics Trends Data Measurement 88

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. How does one measure the quality of coverage?

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Happy employees are the ultimate growth driver. The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. I know a lot of agencies say that, but that’s a real commitment of ours and part of the north star that we align to.

Brand 78

Brand Branding Marketing Data 78