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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. A recent example is a survey we designed for Lotame , a leading unstacked data solutions company that works with marketers, ad agencies and publishers. .

How To 334
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How to Leverage Influencer Partnerships for Skincare Brands

5W PR

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Assess engagement rates, reach, and sentiment among the audience.

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Voice as the Next Tool

5W PR

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms.

Tools 88
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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204
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Seven Ways to make a Corporate Video more Engaging

Prohibition

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Video has taken the world of content by storm. This can make your video content more dynamic and appealing to the viewer.

Video 62