Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?
MaccaPR
FEBRUARY 7, 2022
With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.
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The Hoffman Agency
JULY 18, 2023
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Trade show events can be a truly fascinating experience. appeared first on The Hoffman Agency.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In most cases there’s sufficient lead time to schedule each element carefully.
The Hoffman Agency
JANUARY 27, 2020
It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.
Bianchi Biz Blog
SEPTEMBER 30, 2021
And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. million square feet of exhibit space.
Bianchi Biz Blog
JANUARY 19, 2023
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.
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