Agency Crisis Energy Print 
Stephen Waddington
JANUARY 7, 2021
Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. The Government has said that the vaccine is the route out of the crisis. So why my optimism around freelancing, new agency starts and scaling?
Stephen Waddington
JUNE 3, 2021
The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event.
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Shift Communications
DECEMBER 20, 2016
Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.
Stephen Waddington
MAY 19, 2020
The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Google has published a tool to help understand search trends during the crisis.
Solo PR Pro
NOVEMBER 10, 2020
So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record.
Melissa Agnes
OCTOBER 16, 2014
Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D.
Communications Conversations
AUGUST 21, 2018
We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? And, more than anything, it helped increase my confidence.
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