Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. I work from home.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. For example, the product launch sits with let’s say brand Y. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60