Folgers case study sums up what big ad agencies always get wrong about social
Communications Conversations
FEBRUARY 11, 2022
What am I talking about? Unrivaled community, crew and coffee. ?? The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. And this seems to be a big ad agency issue. As an industry, we need to do better.
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