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5 Steps to Make Your PR Measurement More Impressive Than Just Impressions

PRSay

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

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Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Pharmaceutical companies. More isn’t better. Entertainers.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

At the heart of it, I am a communicator and an advocate. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit.

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The Latest Cybersecurity Target: Holding Medical Devices for Ransom

ISEBOX

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do. What does all this mean for manufacturers of medical devices?

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Behind the Headlines With Lisa Martins

Cision

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

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Medical Marijuana: What Pharma Companies Need to Know

Cision

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Research and testing in the U.S.

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