Remove Agency Remove Brand Remove Real Estate Remove Storytelling
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Marketing with Messaging Apps

5W PR

Multimedia features and storytelling techniques can be used to create striking content. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. If it’s a beauty brand, it can send potential customers texts about beauty routines.

Marketing 107
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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60
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Best PR Firms for Crypto

Victorious PR

Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments. A top pr agency should be able to develop a comprehensive and effective plan that aligns with the client’s business objectives and goals.

Agency 52
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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

I started my own agency, NKPR, 20 years ago. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. I also started an angel investment company, and we do a lot of work in the real estate space. We have a very strong brand. I feel very, very fortunate.

Ethics 52
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What Goes in a Great Media Kit

ReimaginePR

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Reinforce the character and values of your brand by where and how you shoot its people. But only if you can attract media attention. have energy.

Media 120
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Public Relations Strategies for Robotics Companies

5W PR

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167