Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. Data Driven Attribution. Data-driven attribution – tracks engagements through the customer journey.

Media 195

Media Measurement Analysis Television 195

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. Creativity Wins the Day. One of the most important ways AI cannot compete with humans is in creative thinking.

Big Data 60

Big Data Data Technology Creativity 60

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

MAY 5, 2016

PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance. Be prepared to wear many hats and be collaborative.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40