For PR Agencies, Does Cannes Really Matter?
ImPRessions - Crenshaw Communications
JUNE 30, 2016
The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.
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