Onclusive

AUGUST 15, 2017

If they’re not, the data showing what’s not working arms you with intel that can help you make better decisions moving forward. All data, whether it “makes you look good” initially or not, is valuable! Critical thinking paired with iterative analysis of PR data can help build trust between you and your executives or clients.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. It’s a brand identity and a value prop.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

MARCH 12, 2018

It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. The biggest problem brands face – for the most part – isn’t negative press. What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Sentiment/tone analysis. is suffering a crisis. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JUNE 12, 2017

Do we help build confidence in a brand to nurture or ease the selling process? There’s nothing wrong with quantitative data, especially if you want to answer the question, “ what happened? ”. What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 1, 2015

In the hierarchy of analytics, data is the stuff, the raw materials. Data is what’s stored in your database, crammed into your spreadsheets, cluttering up your hard drive. Analysis comes from the Greek word analein , to loosen up. Here’s a simple example of the differences among data, analysis, and insight.

Hotels 60

Hotels Analysis Analytics Data 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. While some well known, loved brands will likely see their demise in the year ahead, new challenger brands will take their places. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

OCTOBER 2, 2017

Data scientists, to build predictive models from our data. Data-driven PR professionals, to take the models and turn them into programs of action for our brands and clients. Most PR departments and agencies are lucky to have even one of the three, largely due to cost. Christopher S.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112