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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40
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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 150
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach Partnerships with technology | Jump to text. But the technology is relatively there.

Data 78
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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Rich Young | Student Transportation Inc. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 104