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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Redefine data ownership and privacy.

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122
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Privacy Policy

wiredPRworks

We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form. To administer a contest, promotion, survey or other site feature. ; These third party sites have separate and independent privacy policies. What information do we collect?

Privacy 40
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Questions are the Key to AI and Ethics

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. ” Turns out, it does.

Ethics 96
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Adherence to privacy regulations.”. Taking a stand.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace.