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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. If you are coming in after, take heart; leadership can change (recall the saying, the pioneers are the one who have arrows in their backs).

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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. That’s because it’s an easy way to imply leadership status without making a claim that might be disputable.

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communicating to your staff is just as important as spending money on advertising for customers and the public. So how do you strategically allocate your “Cs?”

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Putting the “PR” in Partnership Relations

PRSay

Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

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PR Isn’t Just for Big Businesses?

Victorious PR

They can promote you as an authority in your field with high-level thought leadership content. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting.

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Essential Role of PR in Crypto & Blockchain

Victorious PR

Blockchain PR agencies can develop content strategies, create compelling content, and distribute it through various channels to drive brand awareness, thought leadership, and engagement.