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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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PR Isn’t Just for Big Businesses?

Victorious PR

They can promote you as an authority in your field with high-level thought leadership content. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. Not to mention, those fleeting ads are a dime a dozen and very costly.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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