Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. TVEyes said it will donate $10 to Feeding America for every customer review submitted to G2 a business software review site.

Internal 147

Internal International Tools Software 147

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PR Conversations

JULY 4, 2016

I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. I don’t really like buying digital prints of old texts as I prefer owing the original.

Advertising 71

Advertising Advertising Resources Print 71

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50