Advertising How To Media Training Television 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
PR for Anyone
JANUARY 20, 2022
Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. We get it all done there and we make you famous in the media. The post How to Give a Great Media Interview appeared first on Christina Daves. Transcript.
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PR for Anyone
OCTOBER 7, 2021
If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch the media. And we also guarantee media placements, which is super exciting.
PR for Anyone
MARCH 23, 2022
These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. So how do you get in magazines? How do you know what they’re covering?
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?
PR for Anyone
AUGUST 25, 2022
Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. Transcript.
PR for Anyone
SEPTEMBER 30, 2022
We are “watching” television so we need to “see” what you are talking about. And those are the kinds of things that the media loves. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual.
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