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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Employee abuse. Bodily injury.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs.

Twitter 78
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Mark Zuckerberg, Wake Up!

Scott Public Relations

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It influences opinion, which influences action. It can be very destructive.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It’s not part of reputation management for the business but for you.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Direct marketing to customers and employees through timely emails is also useful. How can marketers cope? What does it do for publishers?

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field.

Industry 222
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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It also undermines the integrity of the purchasing process and can damage the reputation of your company.

Ethics 98