Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48