Advertising Digital PR Measurement Software 
Sword and the Script
APRIL 2, 2024
It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Counterweight to journalist backlash At that time, Vocus was under fire from journalists who saw the company as a source of PR spam.
The Proactive Report
MAY 7, 2018
Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Middleware and Integration Software. Software Revision Control Systems. The PR Measurement Course could give you that extra edge on your resume. User Interface Design.
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Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?
Sword and the Script
JULY 2, 2019
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is? Here we go…. That partnership has ended.”.
Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.
Buzzstream
DECEMBER 13, 2023
Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.
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