Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. Once we have qualitative data, we blend it with quantitative data to understand our customer behavior, then modify our sales, marketing, advertising, and public relations strategies to align with our customers. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising Marketing Public Relations Search SEO Social Media Strategy'

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? Marketing and advertising. Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Are users taking advantage of the new character lengths? Does the new character length have an impact on audience behavior? Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83