Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. Journalism isn’t dead. Journalism just continues to evolve. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline.

Trends 83

Trends Publicity Analytics Software 83