Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 12, 2017

Do we help build confidence in a brand to nurture or ease the selling process? Qualitative studies take significant effort, from survey design to focus group administration. If conversion is the problem, fix that with better sales training or better marketing. If the door is locked, we can’t fix that. How Much to Invest in Measurement.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The solution to this quandary is the owned audience. Dark Social and Influence. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

NOVEMBER 20, 2017

Which industries/groups are doing so? Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising. The accounts are a mix of individual users/people, as well as brands. Floral and gifts.

B2C 103

B2C Airlines Pharmaceuticals B2B 103