Advertising Content Marketing Corporate Enterprise 
PR 20/20
OCTOBER 9, 2018
In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.
PR 20/20
OCTOBER 11, 2018
MarketMuse is an AI-driven assistant for building content strategies. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Production. Personalization.
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PR 20/20
MAY 8, 2019
And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. Ideas are organized by marketing category (e.g.
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.
Sword and the Script
SEPTEMBER 10, 2016
The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. This is because the digital skillset in large corporate businesses is abysmal.
Sword and the Script
JUNE 14, 2016
“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? More than just covering the expense of the conference, marketing was seeking to profit from it.
Waxing UnLyrical
JULY 13, 2016
But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. And how do I know that? Ummm … Why? Align or Die.
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