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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

Traditional and digital media relations environments are seeing it, too. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. The automotive industry isn’t the only space seeing change.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools.

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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

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4 Sources to Find the Right Reporters to Pitch

Cision

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

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