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Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

With work-from-home setups and adjustments along the way, many communicators have likely found a way to continue working through the pandemic. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same.

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How Social Media Changed Communication

5W PR

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. One place where effective usage matters is advertising. They can have business meetings over Skype or other video conference servicing.

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The Power of Storytelling in PR

Cision

Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Process – We all remember the movement-focused video game console, Wii, right?

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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100
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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

You can collaborate with other independent communication professionals or those in specialty areas that complement your work. Reach your target area or industry with paid advertising. Deepen those connections with a phone call or video chat. Don’t make distance an issue for clients, by having a solid communications plan.

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