Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. The one thing their advertising has in common is humor, though Geico is still the one to beat. The post How To Woo Consumers: 7 PR Tips For Brands appeared first on Crenshaw Communications.

Consumer 168

Consumer Brand Branding How To 168

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey Boggs. Jennifer Holzapfel-Hanson. Michele Houck.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

Solo PR Pro

JANUARY 14, 2020

. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Stay True to Who You Are.

Insurance 110

Insurance Insurance Banking Groups 110

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. Host: "Social Network" continues. No one knows about them because there are visas.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Measurement 120

Measurement Resources Technology Examples 120