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Letter from BETT

Stephen Waddington

There are powerful insights for internal and corporate communication. Read my analysis for the #FuturePRoofed community. ?? Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. It's a must read for anyone working in PR.

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The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. I’m with the seagull. As my Mom will attest, I wasn’t big on rules.

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Three FTC Social Media Disclosures You Should Know

5W PR

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” The growing challenge of malformation.

Ethics 92
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5 New Instagram Features You Need To Know About

Cision

Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. These new Instagram features are primarily the latter, and this is why it is important for marketing and communication professionals to take note. New Business Tools. Conclusion.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119