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Have a Heart: When to Choose Empathy over Accuracy

Barokas

From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. Not every situation is the same, and there is no tragedy response handbook.

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Letter from BETT

Stephen Waddington

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. The advertising and PR industries should have cleaned this up long ago without the need for the firm hand of government. This is my third letter of the year. It’s a new thing for 2019.

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Three FTC Social Media Disclosures You Should Know

5W PR

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239
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The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

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5 New Instagram Features You Need To Know About

Cision

Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience. In a page out of Twitter’s handbook , Instagram completely changed its API rules. Help brands and advertisers understand and manage their audience and media rights. .”

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Image courtesy Richard Bagnall, used with permission. Here are a few excerpts. Shonali Burke (@shonali) March 5, 2013.