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Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry.

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5 technologies that will change how you do PR

Presspage

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content. Download our latest eBook!

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

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The Top 50 Social Media Influencers on Twitter

Cision

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes). Look for opportunities to share consumer’s content to get them more involved and feel connected with your brand.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. So where do you start?

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

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