Remove Advertising Remove Blogging Remove Employee Remove Product Launch
article thumbnail

The Impact of Strategic Communications

5W PR

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

article thumbnail

Should You Consider Celebrity Endorsements for Your Brand

5W PR

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Brand ambassadors Select loyal customers or employees as brand ambassadors.

Brand 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52
article thumbnail

How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Moreover, PR efforts can generate valuable backlinks from authoritative websites.

Video 109
article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” This company makes the key cards that many corporations use to give employees office access.

article thumbnail

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Now that the pendulum has swung to employees using the network to source candidates (or possibly switch jobs), marketers will enjoy more fruitful marketing potential on the platform. Christopher S.