PR Industry Trends: Top PR Predictions For 2024
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. And he sees PR teams getting more involved in brand safety.
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