Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98

Google Data Pitching Tools 98

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In summary, it’s much of what you’d expect a B2B company to have in their DNA. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The most progressive public relations professionals will improve their influencer management and analytics capabilities this year.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JUNE 12, 2017

No amount of quantitative data will ever answer the qualitative question, “ Why? “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? We try to force answers which tell us what happened to also explain to us why. Why did a customer pick up the phone and call us?

Measurement 147

Measurement Data Study Advertising 147