Thu.Nov 03, 2022

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Reputation Management and Digital PR

The Proactive Report

By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es

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How to create a social media crisis management plan

Agility PR Solutions

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! , local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158
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Brands should push the pause button on Twitter

Steve Barrett on PR

Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

Twitter 152
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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4 key ingredients corporate boards need to become stewards of sustainability

Agility PR Solutions

While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder. The firm’s new study, Boards: Stepping Up as Stewards of Sustainability, which draws on insights from The 2022 Sustainability Board Report, […].

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New study finds virtual events have become too formulaic—and could be hurting your brand

Agility PR Solutions

In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact doesn’t stop there—new research finds that, when not executed correctly, virtual events can harm […].

Study 85
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University of Oregon School of Journalism and Communication Students Enroll in ReputationU

Reputation Us

This Fall semester, students of the University of Oregon School of Journalism and Communication will officially be given access to enroll at ReputationU – eLearning courses designed by the team at ReputationUs to train professionals and students the valuable skills of safeguarding corporate and nonprofit reputations, mitigating brand damage and protecting against the financial impact of a crisis.

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This Week in PR Ethics (11/3/22): Pay Transparency, Fairness, Kyrie

Ethical Voices

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Fairness in pay equity, fairness in AI decisioning, fairness in promotions, and fairness in accountability. . Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings.

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TikTok as a Marketing Strategy

HMA Public Relations

When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How LinkedIn has become my water cooler

Communications Conversations

We’re starting to settle into this “new normal”, whatever that is. Some people are working fully remote. Many are hybrid. And a few are in-person all the time. But, we all know work will probably never be like it was before. And, for the most part, that’s OK. You might think that, as an independent consultant, my new normal isn’t much different than before the pandemic.

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Maxim Behar about the "Ethics in the PR Industry" in the ICCO Global Summit in Dubai 2022

Maxim Behar

Maxim Behar, former president and current board member of the world's largest PR and communications organization ICCO, participated in the organization's annual global summit, which was held for the first time in the Middle East - Dubai. Maxim Behar met with colleagues and professionals from all over the world, including Vietnam, Saudi Arabia, UK, USA, India, Poland, South Africa, and others.

Ethics 52
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The Venn Diagram of Corporate Awareness

Doctor Spin

This is the Venn diagram of corporate awareness. Getting public relations , marketing, and branding to work together in an organisation can sometimes be challenging. To clarify boundaries and overlaps, I’ve created a basic model around the shared goal of establishing and maintaining awareness: Corporate Awareness. The Venn Diagram of Corporate Awareness.

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Maxim Behar participated in a meeting of the Association of Honorary Consuls Bulgaria

Maxim Behar

Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, participated in the Annual Meeting of the Association of Honorary Consuls in Bulgaria. The meeting was also attended by Hristo Chepishev, Honorary Consul of the Republic of Maldives, Borislav Boyanov, Honorary Consul of Malta, Hristo Iliev, Honorary Consul of the Republic of Mauritius, and Ivan Todorov, Honorary Consul of the Republic of Antigua and Barbuda.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.

Pitching 156
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Maxim Behar participated in the ICCO Global Summit in Dubai 2022

Maxim Behar

Maxim Behar, former president and current board member of the world's largest PR and communications organization ICCO, participated in the organization's annual global summit, which was held for the first time in the Middle East - Dubai. Maxim Behar met with colleagues and professionals from all over the world, including Vietnam, Saudi Arabia, UK, USA, India, Poland, South Africa, and others.

Ethics 52
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How To Personalize Your Media Pitch: PR Advice

ImPRessions - Crenshaw Communications

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.

Pitching 156
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Maxim Behar at the Annual Honorary Consuls’ Conference of the Republic of Seychelles 2022

Maxim Behar

Maxim Behar, diplomat and journalist, participated in the Annual Honorary Consuls’ Conference of the Republic of Seychelles 2022. Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, met with the President, Wavel Ramkalawan, government representatives, as well as consuls from around the world. Together they had the chance to discuss new strategies to strengthen Seychelles' presence on the tourism map.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.