Tue.Aug 09, 2022

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The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:

Sword and the Script

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%)

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

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5 ways you can use AI to improve lead generation

Agility PR Solutions

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do business with them happily ever after. But the world we live in isn’t even remotely perfect now, […].

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Honoring Paula Pedene, APR, Fellow PRSA: VA Whistleblower

Ethical Voices

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. . She collaborated with Phoenix VA Dr. Sam Foote, members of Congress, and the media to expose the unethical wait times and delays managers were imposing on our nation’s veterans.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 in 10 Gen Zers say they do not receive excellent CX on social media when making a purchase

Agility PR Solutions

New consumer research from unified CX platform Emplifi explores what consumers expect from their social media experiences and brand interactions, and also how social media marketers can adapt their strategies to better meet these expectations. The firm’s newly released 7 Key Consumer Expectations Impacting Social Media Success Today report outlines generational insights into how different […].

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Traits to look for when selecting the right BPO service provider

Agility PR Solutions

When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process Outsourcing? Business Process Outsourcing (BPO) is contracting a business process to […].

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How NewsGuard monitors 8,000 websites to combat misinformation

NewsWhip

Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power. One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such

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What is Social Listening?

HMA Public Relations

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin.

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Recent PR and Social Media Campaigns That Caught Our Attention

Prohibition

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. So, here’s a look at some recent campaigns that have caught our attention… Lego celebrates its 90 th anniversary in style. Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90 th anniversary! Believed to be the world’s biggest Lego mini-figure, the aerial view shows a 492ft Lego character cut into the maize plants, with ’90 years of pla

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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StoryBrand BrandScript: Why telling your company’s story clearly is important

Axia PR

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

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Coffee with a Journalist: Eli Tan, CoinDesk

OnePitch

Today’s guest on Coffee with a Journalist is Eli Tan , an NFT reporter for CoinDesk. Elijah covers NFTs, gaming and the metaverse. During the episode, Eli talks about the many NFT pitches he receives (spoiler: 300-400 per day), what he looks for in pitches, the types of sources he enjoys speaking with, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Maxim Behar for NOVA TV: Toward Effective Government Communication Strategies

Maxim Behar

The PR expert Maxim Behar took part in the morning block on the Bulgarian prime time NOVA TV with Laura Indzhova hosting the show. He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Host: Mr. Behar, I read a very interesting article of yours in the newspaper "24 Chasa" about the lost battles in terms of PR and the executive power's communication with the people during the past 6-7

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Ebony Vaz’s path to PR was a bit untraditional. “I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Maxim Behar Meets with the Ambassador of the Republic of Kosovo in Bulgaria

Maxim Behar

Maxim Behar , PR expert, CEO of M3 Communications Group, Inc., and Honorary Consul General of the Republic of Seychelles, had a productive meeting with H.E. Delfin Pllana , Ambassador of the Republic of Kosovo in Bulgaria. Two diplomats discussed the possibilities of expanding the cooperation between the two states in the field of business and culture.

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The Knight A.O., who always returns to Bulgaria with a new business project.

Maxim Behar

I received an email, one of many. For years, there are between 2,500 and 3,000 emails in my inbox every day, and yet I almost never miss an important message. I have a system, so I will rarely miss anything, especially from a friend and a wonderful business partner. Even more so in a language that surely only I can understand. And here is the message from the beginning of April this year: "I'm coming tomorrow.

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