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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Many consumers buy CBD products online. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research.

Survey 86
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021.

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Just Divided over Nike's New Ad

Mindful Marketing

” Marking the 30th anniversary of the company’s iconic “Just Do It” campaign, Nike’s new ad uses narration from NFL-quarterback-turned-activist Colin Kaepernick, who also appears briefly in the spot to urge viewers to, among other things, “Believe in something, even if it means sacrificing everything.”

Sports 50