Remove 2028 Remove Communications Remove Consumer Remove Publicity
article thumbnail

Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! Conduct a market analysis of your target audience to gain key insights into consumer habits and interests.

Strategy 101
article thumbnail

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156
article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156
article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Many consumers buy CBD products online.

Survey 86
article thumbnail

Just Divided over Nike's New Ad

Mindful Marketing

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. Public opinion is not so clear. Apex also noted that the percentage of positive publicity had fallen by 9 percentage points from Thursday to Friday. a share this past Friday, September 7.

Sports 50
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? and Salesforce.

Trends 105