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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

It's a new age for marketing. Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Marketers get the importance of offering the right content at the right time. Looking Ahead: Marketers Act Like Scientists.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Soon, marketers will have to design their campaigns around algorithms as well as humans.

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How to avoid PFI contract expiry risks

Practical Law Construction

There is an active secondary market for equity interests in PFI projects: original project developers exit and new longer term investors hold projects to maturity. Of those, 78 projects are due to expire before December 2027 and a further 91 projects will expire in 2028-2030. How to resolve disputes collaboratively.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. In contrast to social media marketing, social commerce goes the extra mile.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Inbound Marketing Can Work In Any Industry.