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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 88
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The profitable difference of female managers is also often underestimated.

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Are people working in marketing happier than those working in PR?

Communications Conversations

And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor). Essentially: “This is why I got out of PR and into marketing.” ” Case in point, this comment from Melanie Pikosky, marketing director of Columbus Vegetable Oils. Some are turning to marketing. One I found very interesting.

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The rise of technology in sport

PR in High Definition

We’re on the cusp of a sports technology revolution with the global sports technology market being currently valued at US $17.9 billion by 2026. The post The rise of technology in sport appeared first on Firefly Communications. billion and expectations to reach US $40.2

Sports 62
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Effective PR Tips for Cannabis Brands

5W PR

By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Given the size and continued growth, plenty of businesses have started popping up in the market, making it a lot more difficult for brands to establish themselves and stand out from the crowd. Brand Awareness.

Brand 88
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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. The narrative of organisational communications is increasingly personal.