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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. Landis Tindell, APR, is chair of PRSA’s New Professionals Section , a PRSSA Hall of Fame member and manager of corporate communications for the Oklahoma City Thunder basketball team.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. What are the current trends in ESG reporting and investor relations?

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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.” There are so many things that could get in the way of us staying aligned with our personal and corporate values.

Ethics 169
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

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Gamification Delivers Results

5W PR

Studies show about 75% of the workforce in 2025 will be millennials, a generation that was raised on computers and video games. The most popular features of gamification in the corporate environment include the use of progress bars that simply show how much the user has accomplished or learned and a rewards or achievement page.

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The good and bad: A look at all the PR campaigns in February

Prohibition

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover goes all-electric.