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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Humanoids walking among us

PR in High Definition

Technologically, humanity is at an inflection point. More and more industries are advancing so much that concepts and technologies previously reduced to cameo appearances in Sci-Fi films are beginning to come into the mainstream. This also raises the question of wider communication.

Film 62
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Obsolete technology – what the kids won’t understand

PR in High Definition

This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. The pace of change in technology is so fast and the technology of the day can quickly be outstripped by rivals. There was plenty to take us back.

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January Tech News Round-Up

PR in High Definition

Following this, Microsoft announced that they aim to become ‘carbon negative’ by 2030 while aiming to use entirely renewable energy by 2025. Check out the BBC News review of the technology. Each morning, the Firefly team creates a wrap-up of the most important news from across the technology and comms space. Want more tech news?

Energy 62
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Our tech news roundup as the year rounds off

PR in High Definition

Apple is expecting to release a fully autonomous car as soon as 2025. To finish off, we have to talk about the new way of communicating with your dog. The post Our tech news roundup as the year rounds off appeared first on Firefly Communications. This sends a signal is to your laptop and launches a video call.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

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What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. more likely to be an early adopter of technology than other generations, and 56% of millennials report that they’re usually either one of the very first to try new technology or are among the first group to try a new technology.” You guessed it, the smartphone.

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