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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

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Transparency and Trust: The Role of ESG Reporting

Presspage

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Gamification Delivers Results. Encouraging the use of pseudonyms can make it more comfortable.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Authentic in-store experiences.

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. We can only assume that many of the behaviors that developed out of necessity over the past year will become a habit – online grocery will swell to 21.5% You’re not alone. Consideration.

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What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. We’ve got the formula that’ll show you show you a great way to learn from this generation. Make your messaging short, sweet, with a lot of visuals.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Do you know anyone under 9?

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