2024 Pitching Print Social Media 
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89
Burrelles Fresh Ideas
JANUARY 9, 2024
Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !
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Burrelles Fresh Ideas
APRIL 2, 2024
7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.
Sword and the Script
APRIL 2, 2024
Sword and the Script Media can help with B2B marketing, PR and social media. The change will take effect on April 2, 2024. However, I learned a lot about reporters and pitching in that capacity. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.
PRSay
FEBRUARY 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!
Sword and the Script
AUGUST 1, 2023
First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” That assistant helps to write social media content but now includes an integration to DALL-E. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need. Fair enough.
Buzzstream
DECEMBER 13, 2023
Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. They also own the outreach tool mentioned above, Prowly.
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